Content Marketing World 2013: the lack of a content strategy (research)

It’s true, content marketing is all the rage.  I know it works, because I’ve used content marketing to grow a multinational business at double digit growth rates.  But, much of the content about content marketing is bad advice.  Nothing works … Continue reading →

Marketing Plan – Marketing Strategy

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Step 4 – Marketing Strategy. At this point, you should have a good understanding of the business situation and associated marketing situation. You should have a clear understanding of the business objectives and critical issues that exist and their effect … Continue reading →

Marketing Plan – Target Market Analysis

        Step 3 – Target Market Analysis. It’s impossible to have an action plan without knowing your target. Suppose someone handed you a bow and arrows while telling you to go ahead and hit the bulls-eye. You … Continue reading →

Marketing Plan – Objectives and Issues

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These are the steps for creating a proper marketing plan: Step 1 – Situation Analysis Step 2 – Objectives & Issues Step 3 – Target Market analysis Step 4 – Marketing Strategy Step 5 – Marketing Programs Step 6 – … Continue reading →

Complete your marketing plan before you develop a content based marketing strategy

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Developing an effective marketing strategy based on content is not something you hand over to the newest intern.  Content as an effective basis for engagement and proving value to your target audience requires a thoughtful and comprehensive planning stage.  A … Continue reading →