It’s true, content marketing is all the rage. I know it works, because I’ve used content marketing to grow a multinational business at double digit growth rates. But, much of the content about content marketing is bad advice. Nothing works if you don’t have the marketing fundamentals covered. It’s the marketing fundamentals that act as the foundation for a content marketing strategy. A formal proper marketing plan is a great place to start.
Another interesting finding is that face-to-face events are increasing in importance.
Check out this article for more insight fro Joe Pulizzi.