Category Archives: Marketing Strategy

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Learn how to grow your manufacturing business with Modern Marketing 2.0

You’re under pressure from owners, the board of directors, shareholders, Wall Street and others to grow your manufacturing business. You’ve tried increasing spend on R&D, commissioning market research studies, customer satisfaction surveys, changed out business unit leadership, and any number … Continue reading

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BRIC Countries and Furture prospects for MNC growth opportunities

Informative article from HBR Blog regarding growth for MNCs in the BRIC countries.  Brazil in particular has slowed and expected to remain slow.  Indonesia may be the next hotbed for growth. http://blogs.hbr.org/2013/11/as-emerging-markets-slow-firms-search-for-new-brics/  

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Interesting take on social listening from HBR blog

http://blogs.hbr.org/2013/11/to-understand-consumer-data-think-like-an-anthropologist/  

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Effectual Marketing Planning

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I have to say, I’m intrigued and maybe even fascinated by this concept of effectual marketing planning.  With a bit of research, one discovers that effectual marketing planning is based on the verb, effectuate.  Effectuate means to cause to happen … Continue reading

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Content Marketing World 2013: the lack of a content strategy (research)

It’s true, content marketing is all the rage.  I know it works, because I’ve used content marketing to grow a multinational business at double digit growth rates.  But, much of the content about content marketing is bad advice.  Nothing works … Continue reading

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The Window of Opportunity with Marketing 2.0

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I believe there is such a thing as Marketing 2.0.   On a basic level, one could differentiate Marketing 1.0 as a cost to the business.  Marketing 1.0 is operating under the age-old witticism articulated by the late John Wanamaker, … Continue reading

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Content Marketing and the Target Market

An effective content marketing strategy relies on sound marketing fundamentals.  One of the fundamentals is carefully choosing a target market.  Some marketers like to say their market is ‘everyone’? And why shouldn’t it be everyone? The bigger the pond, the … Continue reading

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How Content Converts to Revenue

We hear a lot about ‘content marketing’ these days in modern marketing circles.  Many CMOs are jumping on the content marketing band wagon.  In fact, if you look at the Content Marketing Institute’s recent B2B survey, 90% of marketers are … Continue reading

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6 Ways to Increase your Influence at Work

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Do you get frustrated at work because you’re full of great ideas and constructive feedback but nobody seems to pay attention?  If you are able to master these simple 6 principles,  you’ll be more influential and respected at work and … Continue reading

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Fun with your value proposition

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If you want to have some fun at work, start asking some key people to articulate the value proposition your firm offers.  Sales and marketing people are the most fun because they can get really enthusiastic.  Asking your executives this … Continue reading