Tag Archives: podcast

The Interesting Similarities Between a Manufacturing Assembly Line and a Modern Marketing Process

Assembly line for manufacturing and the marketing process

Guest Expert: Grant Grigorian, CEO and Co-founder of Path to Scale

Listen to the Full Podcast HERE


  • Marketing metrics are strongly similar to metrics used for quantifying the efficiency and efficacy of an assembly line.
  • Learn about the analogy of efficiency and quantity for an assembly line as it applies to modern marketing processes for manufacturing marketing function.
  • Quality versus quantity balance and constraints.
  • Real life examples of how a marketing team has implemented the factory assembly line framework.
  • Challenge question –  Grant outlines how to get started tracking ROI – 3 things to get started with tracking ROI with  Marketo and salesforce.com.
  • Just like manufacturing spends time, money and resources on research and development, marketing should set aside time, money and resources to experiment, create and innovate as a separate function to the standard marketing production line.  Don’t mix the marketing R&D with the regular production line.  Develop a marketing ‘Skunk Works’ for your team.

Answers and discussion addressing these questions:

  1. Grant, marketing is seldom integrated into the fabric of a manufacturing company, but you have a really interesting perspective on the parallels between a modern marketing function and the factory assembly line.  Could you summarize your view on this interesting parallel?
  2. Specifically, what is the “product” of the marketing assembly line?
  3. The goal of an assembly line is achieving a highly efficient production process overlapped with high quality.  Is it possible for the marketing process to become more efficient with higher quality using the assembly line framework?
  4. Are you seeing this type of marketing function being used already?  Could you give a couple of real life examples?
  5. Why should manufacturing marketing leaders consider this type of approach if their existing marketing processes, teams and tools have been working well so far?

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The Huge Opportunity for Manufacturing Companies

Are You Missing This Opportunity?

Listen to this podcast episode HERE

Guest Expert:  Tom Repp, CEO and Owner, The Repp Group

Answers and discussion addressing these questions:

  1. Why is there a huge opportunity for manufacturing marketers and their organizations?
  2. Could you provide a couple of real life examples?
  3. You wrote a post on your Market Pipeline blog titled “Why Understanding Content Saturation is a Bonanza for Industrial Marketers”, could you summarize this idea of content saturation and why it is a potential bonanza?
  4. You’ve mentioned content marketing a few times, I think most of our listeners may have heard the term, but are not sure about the definition.  Could you give us your definition of content marketing?
  5. In your Industrial marketing consulting practice, are you seeing a big uptake in content marketing and the other types of marketing we’ve been talking about today?

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Introduction to Manufacturing Marketing Matters

manufacturing marketing matters

Manufacturing Marketing Matters – a podcast

Manufacturing marketing is challenging and marketers are challenged with a unique set of circumstances, but these challenges are very common from one organization to the next. This podcast is dedicated to helping marketers in manufacturing to excel in their profession, make a known contribution to the business goals and advance the marketing function within their organization.

Listen to our podcast HERE

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