These 7 tips are guaranteed to improve your webinar engagement, effectiveness and live broadcast.
Tip 1 – Know your audience and choose a topic about something they can use to be better in their profession or their lives in general. Know their pain and help them relieve it. The topic should not be about you, your company or your products.
Tip 2 – Don’t say too much about your company or your products. It’s important to let the audience now who is presenting the information that will help them to be better in their professional lives. I like to make an opening statement about the company as a sponsor and a closing statement asking the audience to consider [ABC Company] for solutions, services or products such as [super duper widgets]. I also like to state, up front, that we will not be talking about the products. This simple statement tends to put the audience at ease.
Tip 3 – One way to lose your audience right away is to talk about your self at length. The audience does care about the expertise of the main presenter. This should be established during the registration process and briefly as the Moderator introduces the expert. By no means should the expert speaker go on for several minutes about herself and her credentials.
Tip 4 – Use at least 2 presenters. Two voices and personalities are much more interesting than just one. You can use a Moderator and Subject Matter Expert, or you can use two main co-presenters. I would not advise using more than 3 people because it can get confusing as the audience tries to put together voices with names.
Tip 5 – Use the interactive tools provided by the webinar platform. The audience wants to participate and will be much more engaged if you let them interact. Use polls, surveys, question-answer sessions, drawing tools and any other tool offered by the platform. I like to ask the audience a question requesting that they answer via the chat window as one way to get some lively engagement.
Tip 6 – A series of 3 or more webinars is much more engaging than just a one-off webinar. A series acts as its own nurturing program, allowing you to establish your firm as the go-to expert with top of mind awareness and credibility throughout the target audience.
Tip 7 – Follow up after the live broadcast, especially with those who registered but did not attend. Offer both attendees and non-attendees a link to the recorded webinar, slide deck and any associated information that supports the webinar content. You can also offer the webinar as an on-demand class via your website or on 3rd party web sites.
Bonus Tip – Make sure you promote your webinars to a wider audience than just your house database. Webinars are a great way to engage with the people in your target market who may not know about your company. Give them the gift of education and they will want to get to know your firm and its offering.
If educational webinars for your manufacturing company sound interesting but you lack the resources to create, execute and promote a webinar series, let KMI help. For about the price of a full page print ad in a trade journal, we’ll provide your company with a turn-key webinar guaranteed to engage with a high number of prospective customers. Check out KMI Turn-key webinar services.