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How Content Converts to Revenue

We hear a lot about ‘content marketing’ these days in modern marketing circles.  Many CMOs are jumping on the content marketing band wagon.  In fact, if you look at the Content Marketing Institute’s recent B2B survey, 90% of marketers are using content in their marketing mix.  A sound CM strategy, like any strategy, requires a vision and execution with a goal to generate revenue.  Generating revenue requires a holistic view of the content to revenue conversion process.

I’ve made a presentation available on Slideshare demonstrating the process in broad terms.  I’d love to discuss the details behind the process with anyone interested in such a discussion.

My experience with developing a strategy and executing content marketing in a global B2B manufacturing organization has demonstrated an ability for content to convert to revenue at an astounding double digit rate.

Contact me to discuss further.  bruce.mcduffee@gmail.com

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